Bay Pulse Marketing
Custom websites for ambitious small businesses
Custom Stack Rebuild
Atherton, California, USA
(657) 631-3899 · bruce.johnson@baypulse.net
Toronto, ON M2N 0G3, Canada
(relocating to San Jose, California)
info@2kta.com
1. Project Overview
2KTA Architects (the "Client") is relocating its practice from Toronto to San Jose, California, and engages Bay Pulse Marketing (the "Service Provider") to build a new website on the same 2kta.com domain. The new site will replace the existing MyWebsiteBuilder site, target the Bay Area architecture market while preserving the Toronto portfolio as heritage credibility, and be built on a modern headless stack suitable for long-term ownership.
This SOW is one of three options offered to the Client. The Client may execute only one option SOW.
2. Scope of Services & Deliverables
The Service Provider will design, build, and deploy a new 2kta.com website with the following deliverables:
- Three design concepts. Three distinct visual directions for the new site, presented in an interactive iframe switcher, using 2KTA's real projects and content. The Client selects one direction to proceed.
- Site build. 6–8 pages including Home, About / Story, Projects (with individual project case studies), Services, Contact. Built on Astro or Next.js, deployed on Cloudflare Pages.
- Headless CMS. Sanity Studio configured for 2KTA, allowing the Client to edit content (text, images, project entries) without developer involvement. One training session (60 min) included.
- Source code in GitHub. Repository transferred to the Client at project close. No vendor lock-in.
- Performance. Mobile Largest Contentful Paint under 1.5 seconds verified via Google PageSpeed Insights. Mobile Lighthouse performance score 90+.
- SEO foundation. Title and meta description per page, JSON-LD schema (
LocalBusiness/Architect,Project), sitemap.xml, robots.txt, GA4 + Google Search Console configured and verified. - Bay Area repositioning. Copy, structured data, and Google Business Profile created/updated for San Jose. Toronto address handled as a closed location per Google's policy.
- 301 redirects. Every existing 2kta.com URL mapped 1:1 to its new URL on the new build, preserving backlink equity and search rankings across the migration.
- Migration & cutover. Staging URL provided for review (staging.2kta.com). DNS swap performed at a mutually agreed time. Old site retired.
- 30-day monitoring. Daily 404 monitoring and uptime checks for 30 days post-cutover.
- Documentation. Plain-English handover document covering hosting, CMS, GitHub access, billing, and how to make common edits.
3. Schedule
| Milestone | Target Week |
|---|---|
| Kickoff call, content audit, brand discovery | Week 1 |
| Three concepts delivered for Client review | Week 2 |
| Concept selection & refinement | Week 3 |
| Build, content migration, internal QA | Weeks 3–5 |
| Staging URL delivered for Client review | End of Week 5 |
| DNS cutover, redirects live, monitoring begins | Week 6 |
| End of 30-day revision period | Week 10 |
Schedule begins on receipt of initial payment and Client provision of brand assets, project images, and project descriptions.
4. Compensation & Payment Terms
The Client elects one of the two pricing structures below. Initial the chosen option:
| [ ] | Option | Total |
|---|---|---|
| A1. One-time engagement, hand-off. Single fixed fee covering all deliverables in Section 2 plus 30 days of revisions after launch. After the revision period, the Client takes over hosting, security monitoring, content updates, and any future changes. Recommended only if the Client has an in-house developer or another agency to handle ongoing maintenance. | USD $7,500 | |
| A2. One-time engagement + Care Plan (recommended). Same fixed build fee as A1, plus the Care Plan defined in Section 6 begins on day 31 after launch. Twelve-month minimum on Care Plan, then month-to-month with 30 days' notice. | USD $7,500 + $219/mo | |
| B. Monthly subscription. No upfront fee. Includes all deliverables in Section 2, the 30-day revision window, and the ongoing care plan scope defined in Section 6. Twelve-month minimum term, then continues at USD $219/month for ongoing care. | USD $999 / month |
Payment schedule (Options A1 / A2 — One-time): 50% (USD $3,750) due at signing to begin work; 25% (USD $1,875) due on Client approval of selected concept (end of Week 3); 25% (USD $1,875) due on cutover (Week 6). If Option A2 is elected, the Care Plan (USD $219/month) begins on day 31 after launch with a twelve-month minimum term.
Payment schedule (Option B — Subscription): First month due at signing. Subsequent months auto-billed on the same day each month for a minimum of twelve (12) months. After the minimum term, billing converts to USD $219/month and is cancellable with 30 days' written notice.
All amounts are in U.S. Dollars. Payment by credit card (Stripe), cash, check, or money order. Late payments accrue 1.5%/month after 15 days past due.
5. Revisions & Acceptance
The Client receives unlimited reasonable revision requests during the 30 days following cutover. Revisions are defined as adjustments to design, copy, or layout within the agreed scope of Section 2. New pages, new features, or major design rework outside the scope are billed at USD $125/hour or rolled into a new SOW.
6. Care Plan Scope (Option A post-revisions, or Option B Subscription)
The USD $219/month Bay Pulse Care Plan (Custom Stack tier) — included in Option B and required for Option A starting on day 31 after launch, with a twelve-month minimum — covers each calendar month:
- Ongoing oversight of the Client-owned infrastructure (Cloudflare hosting account, Sanity CMS, free-tier database where applicable) and security monitoring
- Up to 2 hours of content edits (text, image swaps, project additions, copy updates)
- Performance monitoring with automated weekly site-speed reports
- Monthly Google Analytics + search-tracking performance report
- Security patches and automated daily backups
- Bug fixes on existing functionality
- Email support with 1-business-day response
Optional add-ons (billed monthly when activated):
- AI features add-on — +USD $129/month. Required for sites using generative AI features (chatbots, AI content generation). Includes up to 10,000 AI interactions per month; usage beyond this cap is passed through at cost plus 15%.
- Database scale-up — billed at cost. If the site's database usage exceeds free-tier limits, additional service costs are passed through to the Client at cost with 30 days' notice.
Not included in the standard Care Plan (billed at USD $125/hour or quoted separately): new pages or sections, new CMS schema fields, design overhauls or rebrands, new third-party integrations, content writing beyond minor edits, migrations to a different platform, and any single task estimated to exceed 30 minutes outside the original scope. Unused content-edit hours do not roll over beyond the following month.
7. Intellectual Property
All design, code, copy, configuration, and creative output produced under this SOW becomes the sole property of the Client upon final payment (Option A) or upon completion of the minimum subscription term (Option B). The GitHub repository, Sanity Studio, and Cloudflare account are owned by the Client throughout. The Service Provider retains the right to reference the work in its portfolio and case studies unless the Client requests otherwise in writing.
8. Term & Termination
This SOW commences on the Effective Date and concludes at the end of the 30-day revision period (Option A) or at the end of the agreed subscription term (Option B). Either party may terminate for material breach with 30 days' written notice. Fees paid for completed work are non-refundable. In the event of termination, the Service Provider will provide all in-progress assets to the Client.
9. Confidentiality & Independent Contractor
Each party will hold the other's non-public information in confidence. The Service Provider is engaged as an independent contractor, not an employee, agent, or partner of the Client.
10. Limitations of Liability
The Service Provider's total liability under this SOW is limited to the fees paid by the Client. The Service Provider does not guarantee specific search rankings, traffic, or business outcomes, though the performance commitments in Section 2 (LCP under 1.5 s, Lighthouse 90+) are objectively measurable and will be met or remediated.
11. Governing Law
This SOW is governed by the laws of the State of California, without regard to conflict-of-laws principles.